“Reportedly Adidas spent a million dollars on their sim in Second Life,” Berry says with a laugh. What it got them was a single store selling sneakers. Problem was, the sneakers slowed down the universe: “Anybody running an event would say if you’ve got Adidas trainers on, take them off because they were lagging the sim so bad!”—
Do you remember Second Life? Set up by developer Linden Lab in 2003, it was the faithful replication of our modern world where whoring, drinking, and fighting were acceptable. It was the place where big brands moved in as neighbors and hawked you their wares online. For many, it was the future — our lives were going to be lived online, as avatars represented us in nightclubs, bedrooms, and banks made of pixels and code.
“If you write a hundred short stories and they’re all bad, that doesn’t mean you’ve failed. You fail only if you stop writing. I’ve written about 2,000 short stories; I’ve only published about 300 and I feel I’m still learning. Any man who keeps working is not a failure. He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he’ll eventually make some kind of career for himself as a writer.”—
“When I compose a tweet, I feel like [Rodin] who said, “When I make a sculpture, I just cut away everything that isn’t the man or the woman, and then that’s what’s left.” … You trim, you carve the words such that all that’s left is the most important concept communicated in the simplest, most direct way. And that does not mean using big words.”—